Bachelor in
Business Administration (Hons) (Conventional)

COURSE MODULES

Year 1

Principles of Marketing
You will develop a basic understanding of concepts and theories of marketing, allowing you to build on the ability to curate marketing activities and plans. You will also earn a microcredential from IE Business School, Spain via Coursera for Campus.

English Proficiency
You will develop full command of language skills, including proficiency in listening, speaking, reading, and writing of the English language in a business environment. You will also earn a microcredential from RICE University via Coursera for Campus.

Hubungan Etnik You will improve your understanding of social integration, multi-ethnic relationships and their basics.

Organisational Behaviour
This module is intended to provide you with the ability to analyse ethical situations within a specific profession such as health care, business or public administration. You will also earn a microcredential from Macquarie University via Coursera for Campus.

TITAS You will be introduced to the history of early civilisations, and will study their interactions, contemporary issues faced, as well as their implications for nation-building today.

Human Resource Management
You will learn more about managing the processes utilised in Human Resource Management while ensuring compliance with employment and Labour Law. You will also earn a microcredential from University of Minnesota via Coursera for Campus.

Entrepreneurship
This course introduces you to the concepts and basic theories of entrepreneurship and helps you learn how to assess the micro and macro environment of the business as well as how to identify and evaluate business opportunities that arise. You will also earn a microcredential from HEC, Paris via Coursera for Campus.

Management Information System
You will be given an overview of the role of information systems in new product development, innovation, and competitive performance in a global environment. It will help you develop decision-making skills for digital systems development and digital support systems. You will also earn a microcredential from University of London via Coursera for Campus.  

Business Communication
The subject will help you enhance your ability to communicate across the organisational hierarchy and provides awareness on the importance of information as a resource to achieve management objectives. You will also earn a microcredential from Macquarie University via Coursera for Campus.

Organisational Behaviour in Multi-Ethnic Society 2 This subject aims to help you understand how a business can draw upon the benefits of diversity that exists in Malaysia and demonstrate the benefits organisations stand to gain in their business operations if they harness the power of this diversity.

Year 2

Principles of Microeconomics
Microeconomics shows how and why different goods have different values, how individuals and businesses conduct and benefit from efficient production and exchange, and how individuals best coordinate and cooperate with one another. You will also earn a microcredential from University of Pennsylvania via Coursera for Campus. 

Marketing Management
The module expands your knowledge of marketing by introducing advanced models and theories in the management of marketing strategies. It helps to develop a critical eye to each marketing plan to ensure effectiveness and efficiency. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus. 

Strategic Management
This course covers the fundamentals of strategic management, which presents the evolution and development of strategic management, strategic analysis, strategic evaluation and control. It teaches you to apply appropriate models, tools and methods of analysis and evaluation to aid strategic selection, evaluation, implementation and control in modern organisations. You will also earn a microcredential from University of London via Coursera for Campus.  

Financial Accounting
The purpose of this unit is to introduce you to financial accounting and reporting. It is designed to give an understanding of the scope and role of accounting within the business environment and to teach you to comment critically on the use of various accounting indicators. You will also earn a microcredential from University of Virginia via Coursera for Campus. 

Principles of Macroeconomics
Macroeconomics studies economy-wide phenomena such as inflation, price levels, rate of economic growth, national income, gross domestic product (GDP), and changes in unemployment. Macroeconomics deals with the performance, structure, and behaviour of the entire economy. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Financial Management
This subject introduces you to the importance of financial management in business operations. You will learn the effects of changes in the business environment on the financial performance of firms and the various indicators used to assess the health and performance of an organisation. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

E-Commerce
This subject exposes you to the evolution of electronic commerce. You will be also exposed to the latest technological developments for the integration and planning of electronic commerce, including web server hardware, software, payment systems and electronic commerce security. You will also earn a microcredential from Digital Marketing Institute (DMI) via Coursera for Campus.  

Business Ethics
The course gives you an advanced look into the principles and functions of business ethics in modern organisations, while examining conflicts and problems that business persons face, and the increase of consciousness in business ethics. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus. 

International Business
International Business is designed specifically to provide you with exposure and knowledge in terms of comparative socio-cultural working environment, political and legal, economic and institutional theory and international trade, international trade strategies, government, influence, international organisations, and economic integration. You will also earn a microcredential from University of Colorado, Boulder via Coursera for Campus.

Effective Leadership and Development
Effective Leadership and Development enables organisations to improve bottom-line financial performance, attract and retain talent, drive strategy execution and increase success in navigating change. These areas are critical in driving a sustainable business. You will also earn a microcredential from University of Toronto via Coursera for Campus. 

Community Service 2 This course will teach you to critically evaluate information, both in and out of the classroom, in order to make valid, sound decisions, to live, work, and learn respectfully with people of diverse backgrounds and beliefs and to feel comfortable and safe in your living environment. 

Year 3

Business Statistics
Business Statistics is the data science that allows you to make commercial decisions based on numerical and observable scales under uncertainties. It requires data collection, grouping, description, organisation, review, and interpretation. You will also earn a microcredential from John Hopkins University via Coursera for Campus. 

Business Law
Business law encompasses all of the laws that dictate how to form and run a business. This includes all of the laws that govern how to start, buy, manage and close or sell any type of business.  

Entrepreneurial Skills 2
Entrepreneurial Skills focuses on innovation. You will learn the methods and models of building, implementing and nurturing innovation as a culture in workplaces for the successful outcome of any entrepreneurial venture. You will also earn a microcredential from University of Virginia via Coursera for Campus. 

Management Accounting
This module develops your understanding of the role of management accounting in monitoring, controlling and planning an organisation's activities. It covers decision-making techniques from operational, tactical and strategic perspectives and places the continuing development of management accounting techniques in the context of wider organisational change. You will also earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Introduction to Business Research and Proposal Writing
This module addresses principles of the scientific method and the research designs and techniques used in business. You will increase your knowledge in research and be provided with the background necessary to carry out research projects in business. You will also earn a microcredential from University of California, Davis via Coursera for Campus. 

Project Paper
This unit will expose you to various aspects relevant to solving problems at a work place, which includes identification of specific research problems in business, documentation of findings in the form of a written project paper and production of a suitable business report using the appropriate techniques.

Elective Modules

• Human Resource Development (University of California, Irvine)
• Industrial Relationships 
• International Marketing & Strategy (Yonsei University)
• Brand Management (IE Business School, Spain) 
• Portfolio Investment and Management (University of Geneva)
• Consumer Finance (Duke University)