BBA (Hons) Digital Transformation (ODL)

COURSE MODULES

Year 1

Introduction to Management

This course will give you an in-depth understanding of the basic concepts and theories of management while exploring the manager's operational role in all types of organizations. You will earn a microcredential from the University of California, Irvine via Coursera for Campus.

Information Systems

This course explains the general computer architecture, describes the various domains in the architecture and demonstrates the importance of each domain to students. You will earn a microcredential from the University of London via Coursera for Campus.

 Business Statistics

Business Statistics is the data science that allows making commercial decisions based on some numerical and observable scales under uncertainties. It requires data collection, grouping, description, organisation, review, and interpretation. You will earn a microcredential from John Hopkins University via Coursera for Campus.

Customer Behaviour

This course provides you the understanding of market research role, the various domains of influence such as perception, learning, motivation , attitude , personality and the external influence of society and lifestyle. You will earn a microcredential from IE Business School, Spain via Coursera for Campus.

Human Resource Management

Human resource management is the management of an organization's workforce. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organisational leadership and culture, and ensuring compliance with employment and Labour Law. You will earn a microcredential from University of Minnesota via Coursera for Campus.

Financial Accounting

The purpose of this unit is to introduce you to financial accounting and reporting. It is designed to give an understanding of the scope and role of accounting within the business environment and to enable you to comment critically on use of various accounting indicators. The emphasis is on understanding and interpreting financial accounting data and developing an awareness of the form, content and limitations of contemporary reporting. You will earn a microcredential from University of Virginia via Coursera for Campus.

Organizational Behavior in Multi-ethnic Society in Malaysia 

This subject aims to draw upon the benefits of diversity that exists in Malaysia and demonstrate the benefits organisations stand to gain in their business operations if they harness the power of this diversity.

Business Communication

This subject will help you to enhance your ability to communicate across the organisational hierarchy and provides awareness of the importance of information as a resource to achieve management objectives. This subject also trains you on skills such as negotiation, dealing with conflicts, and public speaking. You will earn a microcredential from Macquarie University via Coursera for Campus.

Business Law

Business law encompasses all of the laws that dictate how to form and run a business. This includes all of the laws that govern how to start, buy, manage and close or sell any type of business, and establishes the rules that all businesses should follow.

Principles of Marketing

This subject develops your basic understanding of concepts and theories of marketing, allowing you to hone your ability to develop marketing activities and plans. You will earn a microcredential from IE Business School, Spain via Coursera for Campus.

Microeconomics

Microeconomics is the social science that studies the implications of incentives and decisions, specifically about how those affect the utilization and distribution of resources. It shows how and why different goods have different values, how individuals and businesses conduct and benefit from efficient production and exchange, and how individuals best coordinate and cooperate with one another. You will earn a microcredential from University of Pennsylvania via Coursera for Campus.

Macroeconomics

Macroeconomics is a branch of economics that studies the behaviour of an overall economy, the market or other systems that operate on a large scale. Macroeconomics studies economy-wide phenomena such as inflation, price levels, rate of economic growth, national income, gross domestic product (GDP), and changes in unemployment. It deals with the performance, structure, and behaviour of the entire economy, in contrast to microeconomics, which is more focused on the choices made by individual actors in the economy (like people, households, industries, etc.). You will earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Tamadun Islam dan Tamadun Asia (TITAS) 

TITAS discusses about civilisation, the relevance and the interaction between Malay, Chinese and Indian influences, and how it has shaped Malaysian civilisation. 

Hubungan Etnik

Hubungan Etnik focuses, and discusses ethnic relations in Malaysia. This module is intended to heighten your understanding on social unity, and looks at political and economic growth, and the context of the constitution with regards to ethnic relations. 

Year 2

Marketing Management

This module expands your knowledge of marketing by introducing advanced models and theories in the management of marketing strategies. It helps you to develop a critical eye to each marketing plan to ensure effectiveness and efficiency. This subject also exposes you to metrics, to create an understanding of how marketing can be measured to ensure effectiveness. You will earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Fundamentals to Information Security

This course explains the need for Information Security. It also demonstrates the various components that make up the Information Security domain, and the application of Information Security in an Organization. You will earn a microcredential from University of London & Royal Holloway, University of London via Coursera for Campus.

Big Data- Business Intelligence

This module provides you the ability to understand , classify, analyse data from the organisation, apply new strategies and make business intelligent. You will earn a microcredential from Yonsei University via Coursera for Campus.

Introduction to Block Chain

This course explains about the need for Blockchain Technology, demonstrates the  Blockchain model  and its  application  in the business environment. You will earn a microcredential from Duke University via Coursera for Campus.

Business Ethics & CSR

This course is an advanced look into the principles and functions of business ethics in modern organisations. It examines conflicts and problems that businesses face and the increase of consciousness in business ethics. It provides the concentration on ethical issues in specific situations such as corporate governance, international business, employee rights, equal opportunity, workplace and product safety, and corporate social responsibility. You will earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Internet of Things

This course explains the concept behind the Internet Of Things, demonstrates the components that make up IoT, and the application of IoT in the business scenario. You will earn a microcredential from University of California, San Diego via Coursera for Campus.

Community Service 2

In this module, you will learn to critically evaluate information, both in and out of the classroom,  in order to make valid and sound decisions, to live, work, and learn respectfully with people of diverse backgrounds and beliefs. You will then learn to feel comfortable and safe in your living environment.

Entrepreneurial Skills 2

Entrepreneurial Skills focuses on the aspect of innovation. You are given an insight to not only understand innovation but also learn methods and models of building, implementing and nurturing innovation as a culture in workplaces for the successful outcome of any entrepreneurial venture. You will earn a microcredential from University of Virginia via Coursera for Campus.

Operations Management

This course seeks to enhance your understanding of basic concepts of operation management. More specifically, you should understand the important role played by the production/operation function in a business and its relation to the other functional areas. You will also be able to analyse operational decision situations using the relevant techniques. You will earn a microcredential from University of Illinois at Urbana-Champaign via Coursera for Campus.

Digital Information Security Management 

Information Assurance is dedicated to keeping information safe from harm. This not only encompasses computer security, but also communications security, operations security, and physical security. For example, NSA has an Information Assurance Directorate tasked with: "detecting, reporting, and responding to cyber threats; making encryption codes to securely pass information between systems; and embedding IA measures directly into the emerging Global Information Grid. It includes building secure audio and video communications equipment, making tamper protection products, and providing trusted microelectronics solutions.

FinTech and its Application

This course speaks about the current trends of FinTech, the innovation that are happening, the eco-system around the  technology, emerging markets, and solutions brought about from the technology. It further explains how capital investment and innovation is leading the future emerging technologies. You will earn a microcredential from University of Michigan via Coursera for Campus.

Cloud Computing for Business

This Course defines Cloud Computing, explains the types of Cloud services, benefits, how to incorporate cloud services in an organization by looking at the ROI, Risk, Challenges and finally the impact of Cloud and the future. You will also earn a microcredential from Duke University via Coursera for Campus.

Project Management

This course introduces project management, project management organization, project selection and portfolio management, project leadership, scope management, project team building, conflict and negotiations, risk management, cost estimation and budgeting, project scheduling with networks, duration estimation, and critical path (network analysis), project scheduling with lags and crashing, critical chain project scheduling, resource management, project evaluation and control, and project closeout and termination. You will earn a microcredential from University of California, Irvine via Coursera for Campus.

Year 3

Financial Management

This subject introduces you to the importance of financial management in business operations. You will learn the effects of changes in the business environment on the financial performance of firms and the various indicators used to assess the health and performance of an organisation. You will earn a microcredential from RICE University via Coursera for Campus.

Business Research Method

This course begins with a discussion on the process of knowledge creation, with an emphasis on the production of scientific knowledge. Important building blocks in this process are frames of reference, scientific ideals, problem formulation, scientific approaches and methods for data collection and analysis. Particular emphasis is placed on the importance of a well thought-out choice of topic, and a careful specification of the problem statement (research question). The general scientific approaches (primarily induction and deduction) are penetrated and connected to different types of research strategies. The possibilities and limitations of quantitative and qualitative methods are also discussed. You will earn a microcredential from University of North Texas via Coursera for Campus.

Augmented Reality in Business

This course describes the growth of Augmented Reality in todays' businesses, the processes involved and the future AR plays in the business environment.

Project Paper

This unit exposes students to various aspects relevant to solving problems at the work place, which includes identification of specific research problems in business, documentation of findings in the form of a written project paper and production of a suitable business report using appropriate techniques.

Entrepreneurship

This course introduces you to the concepts and basic theories of entrepreneurship. It helps in identifying certain characteristics and discusses the current example of successful entrepreneurs. In addition, this course introduces the guidelines for initiating new skills in developing entrepreneurial ventures. You will also learn how to assess the micro and macro environment of a business as well as how to identify and evaluate business opportunities that arises. You will earn a microcredential from HEC, Paris via Coursera for Campus.

Industry 4.0 Readiness

This course explains about digitalisation transformation of industries in Industry 4.0, describes the various technologies and its application and potential development in the future. You will earn a microcredential from University at Buffalo & The State University of New York via Coursera for Campus.

Strategic Management

This course covers the fundamentals of strategic management, which presents the evolution and development of strategic management, strategic analysis, strategic evaluation and control. This subject teaches you to apply appropriate models, tools and methods of analysis and evaluation to aid strategic selection, evaluation, implementation and control in modern organisations. You will earn a microcredential from University of London via Coursera for Campus.

ELECTIVE MODULES

MARKETING

International Marketing & Strategy

This subject introduces you to the international marketing environment and buying behaviour by exploring marketing practices in selected markets to understand the impact of diversity in marketing products and services, and the potential in exploring international markets for business growth. You will earn a microcredential from Yonsei University via Coursera for Campus.

Brand Management

In Brand Management, you are taught techniques to increase the perceived value of a product line or brand over time. This allows you to understand how to price products, build loyal customers through positive brand associations and images or a strong awareness of the brand, and develop a strategic plan to maintain brand equity or gain brand value. You will earn a microcredential from IE Business School, Spain via Coursera for Campus.

Portfolio Investment Management

Portfolio management involves building and overseeing a selection of investments that will meet the long-term financial goals and risk tolerance of an investor. Active portfolio management requires strategically buying and selling stocks and other assets in an effort to beat the broader market while passive portfolio management seeks to match the returns of the market by mimicking the makeup of a particular index or indexes. This subject aims to give you an understanding of the role of Portfolio Managers in managing investment portfolios, with the goal of achieving their clients’ investment objectives. You will earn a microcredential from University of Geneva via Coursera for Campus.

HUMAN RESOURCE

Human Resource Development

This subject refers to employee training, career development, performance development, mentoring, coaching, and other activities that are related to developing a workforce. HRD is considered the key to higher and better productivity as it helps employees develop the knowledge, skills and attitudes an employer wants in its employees. You will earn a microcredential from University of California, Irvine via Coursera for Campus.

Occupational Health & Safety

Industrial Relationship 3

In Industrial relations, students examine various employment situations that include employees, employers, trade unions, and government. industrial relations takes a wider view about stakeholders and company i.e. relationship among stakeholders.

Finance Management

Consumer Finance

This module helps you study the logic and reasoning behind your financial decisions, the errors you unintentionally make, and how they can be avoided. You will also earn a microcredential from Duke University.