MBA in Digital Marketing (ODL)

COURSE MODULES

Earn Microcredentials from the World’s Best Universities  and Global Tech Giants via Coursera for Campus

Strategic Marketing Management

In a fast-changing, tech-driven world, understanding your market is more vital than ever. This module sharpens your ability to analyse data, craft smart strategies, and drive marketing decisions at both tactical and strategic levels. You’ll also earn a microcredential from the University of Illinois at Urbana-Champaign via Coursera for Campus

Managerial Finance

This module helps you assess how external factors impact a firm's financial performance, giving you the tools to make sound, strategic decisions. You’ll also earn a microcredential from Yale University via Coursera for Campus

Strategic Human Resource Management

This module gives you a practical understanding of key HR functions, from recruitment and performance management to workplace safety and employee relations. You’ll also earn a microcredential from the University of California, Irvine via Coursera for Campus.

Managerial Economics

This module builds your understanding of how micro and macroeconomic forces impact business decisions. You’ll explore firm models, production theory, cost structures, and market dynamics. You’ll also earn a microcredential from the University of Pennsylvania via Coursera for Campus.

Strategic Management

This module explores strategic management through the lens of internal and external analysis, focusing on how organisations gain competitive advantage. You'll examine strategy at the business and functional levels, and understand the role of managers in strategic decision-making. You'll also earn a microcredential from Macquarie University, Australia via Coursera for Campus.

Business Research Methods

This module equips you with essential research skills to make informed decisions in uncertain business environments. You'll learn about the scientific method, research design, data collection, analysis, and reporting. You’ll also earn a microcredential from the University of Amsterdam via Coursera for Campus.

Business Intelligence

This module explores how Business Intelligence (BI) tools and technologies are used to gather, analyse, and interpret data to support smarter business decisions. You’ll learn practical techniques for using data effectively and earn a microcredential from the University of Colorado System via Coursera for Campus.

Digital Marketing Strategy

This module equips you with the skills to market products or services effectively in the digital age. You’ll explore what drives successful digital campaigns across channels like email marketing, and earn a microcredential from the Digital Marketing Institute via Coursera for Campus.

Social Media Marketing

This module explores major social platforms and their role in shaping consumer behaviour. You'll learn how to grow and engage audiences, build communities, and run effective social media campaigns. You’ll also earn a microcredential from Meta via Coursera for Campus.

SEO (Search Engine Optimisation)

This module introduces you to the fundamentals of SEO and how it drives visibility in marketing campaigns. You’ll explore keyword strategies, organic vs paid search, and campaign tracking with Google Analytics. You’ll also earn a microcredential from the University of California, Davis via Coursera for Campus.

Content Marketing

This module positions content marketing at the heart of digital strategy, guiding you through creating, publishing, optimising, and measuring content across platforms like websites, display ads, and YouTube. You’ll also earn a microcredential from Northwestern University via Coursera for Campus.

MBA Digital Marketing Research Project

This module helps you tackle real-world workplace challenges by identifying business research problems, documenting findings, and producing professional project papers and business reports using the right methods and formats.